I was listening to a recording of a successful CEO that managed to motivate a huge number of people, but one of the criticisms he received was that he was "brainwashing people." Obviously, he took offense at this at first, until he realized that he was brainwashing them - he was brainwashing them to be a success.
You're always either brainwashed to be a success, or your brainwashed to be a failure. Which are you going to be?
Maybe we should take the brainwashing a step further - we should brainwash people to be a success, and then form a cult around it. :-)
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